A green solution

COLDSTOR Data's archive is designed to maximize energy efficiency. That helps us be environmentally responsible and it generates significant savings which we pass on to you.

Data Centers and Energy Consumption

As the volume of data has exploded, the energy needed to store that data has increased dramatically. From 2002 to 2007, a congressional study determined that energy consumption by data centers more than doubled. That year the US Environmental Protection Agency determined that servers and data centers were fastest growing generator of greenhouse gases in the country. Recently, a follow-study commissioned by the New York Times, found that data center power consumption was on track to increase another 50% by 2012.This is despite dramatic improvements in storage density, and server efficiency. Total energy consumption by data centers topped 201.8 TWh (210.8 billion kilowatt hours) in 2010.

The total power and cooling costs for servers in the United States now exceeds the energy costs to power and cool the office buildings they serve, with energy consumption per square foot running at up to 100 times the energy use in an average commercial building. In many locations the energy cost to run a storage array for more than 18 months will exceed the cost of the array itself.

COLDSTOR Data's Energy Conservation Strategy

COLDSTOR Data's archive design drastically reduces energy consumption. By concentrating inactively used content, COLDSTOR's IC3E TM architecture design allows storage hardware components to be turned off when not in active use. Using this DEEPFreeze TM mode allows COLDSTOR Data to reduce energy usage by as much as 90%. This DEEPFreeze mode is not "cold"storage as content can be brought online is seconds, and customers have the option of adding caching to our client-side appliance, making more frequently accessed content instantly available.

COLDSTOR Greensources Its Energy

COLDSTOR Data and its partners are committed to sourcing content from renewable sources whenever possible. For example at present one of our own datacenters sites receives almost 100% of its power from a hydrolelectric plant located less than 1000 feet away.